Step 1
Gather assets
Collect logos, fonts, colors, and examples of current use.
Brand guidelines
Customers know you on sight
Brand guidelines that keep you consistent
A style guide your team, printers, and partners can follow without asking.
What’s included
From a Quick Brand Guide that documents existing assets, to fuller style guides and custom brand books, we establish standards your team and partners can follow without guessing.
- Quick Brand Guide: logo standards, approved fonts, color palette, and existing icons or graphics
- Up to two revision rounds and one designated contact
- Brand Style Guide option (about 7–12 pages): cover, contents, logo variations and usage, color, typography, contact
- Full Brand Guide option: mission, audience, emotional appeal, and advanced usage systems, grounded in market research
- Built around your assets—or a limited-scope brand development when needed
Guidelines in action
Mikado
Logo, color, and type locked down on paper.
How we work
Document what you have, then deepen only as far as the business needs.
Step 2
Draft the guide
Lock essential rules (Quick) or expand into fuller standards.
Step 3
Approve & share
Revise through one contact, then hand the guide to your team and partners.
Who it’s for
- Teams with core assets that need written rules for consistent application, from the website to business cards
- Organizations ready for a longer style guide or custom brand book
- Companies collaborating with multiple vendors who must match the brand
Related services
Often paired with this work.
Ready to talk through brand guidelines?
Tell us who uses your brand, from your team to printers and partners, and we’ll outline a style guide they can follow without asking.
Get Started
Phone 406.586.7100
Hours Mon–Fri 8AM–5PM MTShown in your local time